Archive for YouTube stars

Weezer puts a solid foot forward in the digital scene.

Posted in News with tags , , , on May 26, 2008 by Arya

On Friday Weezer released the music video for the band’s new single Pork and Beans off their new self-titled “Red Album” which comes out June 3rd. I have pretty much fallen off from giving a rat’s ass about Weezer’s new stuff since the Green Album shat all over my expectations circa my senior year of high school. However, I’m posting this music video, which is set to a fairly mediocre song, since it’s outright awesome – especially if you’re an internet nerd and on a first-name basis with all the miscellaneous YouTube stars such as afro ninja and Kelly.

When big internet phenomena started around ten years ago or so (or at least when I started noticing them) they always seemed like an underground experience limited to a small group of people who had way too much time on their hands in order to look up flash animations of dancing bananas. As we all know, the internet scene is now far from its origins, with extremely popular distribution channels used by virtually everybody spreading new hits like wildfire.

I always considered these internet “stars” as separate from mainstream film, television, music and video games. The first time I started to recognize that they were leaking (for better or worse) into said media was when the Juggernaut in X3 exclaimed the popular internet voice-over line “I’M THE JUGGERNAUT, BITCH!!”

Just plain ridiculous.

Not only did X3 take a huge step back from how great the second installment was (Brett Ratner blows goat ass), they also got cheap cheers from inserting a line made popular by the internet.  Suffice it to say it blew my mind that something I considered on the same level as Peanut Butter Jelly Time (no offense PBJT, you’re awesome but have no place in a movie) made it into a major motion picture. Since then, another notable internet-Film/TV interaction that comes to mind is a Season 12 South Park episode mocking the Writer’s Strike.

Weezer’s video uses largely the same means as the X3 scene but achieves a much more kickass end by not cheapening the original but rather bringing the internet community into their video in a personal way. As super lame as that sounds, I think we’re going to see a lot more of what Weezer has done, whether it’s in the form of music marketing and presentation or so far as entirely new sites dedicated to getting new artist content on a free forum for listener exchange of thought (think MySpace music but more interactive to the user).

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